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Tag Archives: strategy
The Rules of Accountability
“It takes much more than a great product or service and a smart competitive strategy to be successful in today’s business world. Instead, success requires the concentrated effort and support of everyone in your company. Your entire work force be must accountable, not only to management, but also to each other. When your people are accountable your organization will have a competitive edge. Continue reading
Forging the Link Between Sales and Marketing— Making it Happen Before It’s Too Late
Although the Polaroid story occurred in the sixties, this marketing miss continues in business. Today, there are vivid examples. The airline industry’s push for more customers while reducing customer benefits. The domestic auto industry failing to develop high quality, high efficiency vehicles for the American market. These examples reflect an organization’s failure to forge a solid relationship between marketing and sales that can spell disaster. Continue reading
Sales Communication Tips for Financial Advisors
I came across an article on InvestmentExecutive.com you may want to read. It addresses how overall, Canadian financial services professionals need to do a better job of communicating the value of what they offer, and clearly define their value proposition. This holds true for American professionals as well. In fact, studies have proven that no matter what you sell or offer, 85% of your overall career success is in direct proportion to your ability to communicate. This holds especially true when communicating the value of obtaining the services of a financial advisor. Continue reading
Coping With Change and Challenge: Break Down or Break Records
Change and the challenges it brings cause some people to fret and break and others to break records. Change is like a grindstone, it either grinds you down or it polishes you up. Continue reading
Posted in Coping and Managing Change
Tagged Break, budget cut, Change, constant companion, eye on the prize, grindstone, job description, strategy, stress, today
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