Tag Archives: marketing

Are You Serious About Client Service? – Seven Steps to Improve Your Service

Are you serious about improving the level of service you now provide? Of course you are. Providing outstanding client service is an imperative for business success. Continue reading

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In the Long Run, Who Will Come Out as a Winner?

Considering today’s challenging business climate, volatile economic conditions, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “In the long run, who will come out as a winner? Continue reading

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Attending a Trade Show

Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to you and other potential and existing customers. It is an excellent opportunity to display their product or service and obtain exposure to the largest number of buyers at any single event. Continue reading

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Three Years From Now, Who Will Be Left Standing?

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?”
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Forging the Link Between Sales and Marketing— Making it Happen Before It’s Too Late

Although the Polaroid story occurred in the sixties, this marketing miss continues in business. Today, there are vivid examples. The airline industry’s push for more customers while reducing customer benefits. The domestic auto industry failing to develop high quality, high efficiency vehicles for the American market. These examples reflect an organization’s failure to forge a solid relationship between marketing and sales that can spell disaster. Continue reading

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Generating Business in a Challenging Economy— Why You Shouldn’t Wait “Until Things Turn Around”

TweetAs in life, business undergoes the cyclical patterns of nature and the environment. Today, companies are entering a cycle of demanding challenges created by the economic downturn in key industries. share: Bookmark on Delicious Digg this post Recommend on Facebook … Continue reading

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How to Get the Most From Attending a Trade Show

TweetYou made the effort and attended the show. Now what do you do with all the information that you gathered? Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to … Continue reading

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Business Development Techniques and Strategies

Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” Continue reading

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