Tag Archives: manager

Go Back to the Basics – Make a Business Plan

TweetWhen a sports team is stuck in a losing streak, and feeling down and out what does the coach say? He or she usually claims that the team is going to “get back to the basics” with grueling practice drills … Continue reading

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Start Building Relationships

Once you have properly communicated the value of your product or service and have captured the attention of your prospective customers, you can win them over if you stop selling and start building a strong business relationship. Winning sales people apply the same rigor, discipline, and focus to building relationships that they apply to sales activities and business development. Continue reading

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Don’t Throw in the Towel Too Soon and Make Those Dreaded COLD CALLS

If you don’t receive a return call, don’t throw in the towel! Simply call them less frequently. Try once a month, or once every two months, and you’ll get better results. Continue reading

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Forging the Link Between Sales and Marketing— Making it Happen Before It’s Too Late

Although the Polaroid story occurred in the sixties, this marketing miss continues in business. Today, there are vivid examples. The airline industry’s push for more customers while reducing customer benefits. The domestic auto industry failing to develop high quality, high efficiency vehicles for the American market. These examples reflect an organization’s failure to forge a solid relationship between marketing and sales that can spell disaster. Continue reading

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Problem Employees – How to Manage the Three Types

“One bad apple can ruin…” You know the saying, and it holds true in the material handling business as well. If even one employee on your team exhibits undesirable behavior or does not perform up to speed, it’s a major problem for your entire company. Just one problem employee can lessen productivity and hurt the morale of your entire team. Continue reading

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