Monthly Archives: April 2011

When To Attend?

Attending your industry trade show–especially during this shaky economy-could be the best business move you will ever make. To keep going in business without losing your footing, you need to have complete, up-to-date information about what is happening in your marketplace. In addition, you need to make connections and meet with people face-to face to really determine what is going on in your industry. Continue reading

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Selling Smarts at the Trade Show

Your company has invested a great deal of time and money to exhibit in the trade show. Everyone must do their part and do their best to generate leads. Remember, the primary purpose for most companies when exhibiting in a trade show is to generate leads. Continue reading

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The Successful Event Strategy

You’ll be tired a lot and working hard, because a successful special event doesn’t just happen. It takes tremendous effort and manpower. Not counting the planning and promoting. It’s a challenging task that, if not pulled together properly, won’t go over well. And that’s pretty disappointing after all the time and energy expended. Continue reading

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Attending a Trade Show

Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to you and other potential and existing customers. It is an excellent opportunity to display their product or service and obtain exposure to the largest number of buyers at any single event. Continue reading

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Positive Attitude — Enough Already?

Tweet“It’s easy enough to be pleasant, when life flows by like a song. But the person worthwhile is one who will smile, when everything goes dead wrong.” – Ella Wheeler Wilcox We’ve all heard enough about positive attitude. If you … Continue reading

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Life Balance

TweetThe constant struggle for business professionals today is to somehow obtain a sense of balance between their job and personal life. For many people I know it is like a tightrope act that can cause anxiety and lead to burnout. … Continue reading

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How Sharp Are Your Business Tools?

Tweet(This Article was published by Packaging Horizons Magazine – Reprinted With Permission) Keep your professional skills at the cutting edge. Anyone who has watched a talented craftsperson at work knows that the tools are just as important as the materials … Continue reading

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Building Customer Loyalty

TweetWe have all heard a great deal about the importance of displaying behaviors and using effective phrases that portray service excellence. Likewise, we’ve heard plenty about how we must take those “Extra Steps” to exceed customer expectations. No matter how … Continue reading

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How to Project the Right Stuff

TweetAs a business professional, your success is largely dependent upon your ability to build strong relationships with your customers, potential customers, suppliers, employees, vendors, and peers. share: Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin Share … Continue reading

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Building Business Relationships

Sales and business growth is all about establishing and then developing good business relationships. This takes time and energy–a lot of both. Gone are the days when you showed your customer your product and they said, “Let’s write it up.” If you offer a service, it takes even longer to do. And be assured, you must work hard to build your name and build your customer base. Continue reading

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