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Christine’s Books
Monthly Archives: January 2011
Capture Your Competitors’ Customers – Even When The Boss Says It Can’t Be Done
While conducting research for my new book, Capture Your Competitors’ Customers, and KEEP Them, Bob Faught, a valued client and VP of Marketing for Nova Solutions, shared the experience below. (At the time it occurred, he was a regional sales manager for a commercial furniture manufacturer.) Continue reading
Posted in Uncategorized
Tagged Business, Communication, contract, dynamic leadership, exact scenario, job, Management, necessary tools, regional sales manager
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Forging the Link Between Sales and Marketing— Making it Happen Before It’s Too Late
Although the Polaroid story occurred in the sixties, this marketing miss continues in business. Today, there are vivid examples. The airline industry’s push for more customers while reducing customer benefits. The domestic auto industry failing to develop high quality, high efficiency vehicles for the American market. These examples reflect an organization’s failure to forge a solid relationship between marketing and sales that can spell disaster. Continue reading
Generating Business in a Challenging Economy— Why You Shouldn’t Wait “Until Things Turn Around”
TweetAs in life, business undergoes the cyclical patterns of nature and the environment. Today, companies are entering a cycle of demanding challenges created by the economic downturn in key industries. share: Bookmark on Delicious Digg this post Recommend on Facebook … Continue reading
Posted in Business Development, Sales
Tagged Business, customer, cyclical patterns, economic downturn, low employee morale, marketing, rejection, Service
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How to Offer Real “Value-Added” Without Sacrificing Your Profit
Tweet“It’s not just about selling. It’s about communicating with your customers and sales team to determine the best ways to add value to your product or service without lowering your price so low that you can barely make a profit.” … Continue reading
Posted in Value Added Selling
Tagged decent profit, economic situation, intrinsic value, product arenas
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Capture Your Competitor’s Customers With Confidence
Every season, we hear sports professionals state with supreme confidence that they will be the champions by the end of their respective seasons. Of course, there can be only one champion at any season’s end. Continue reading
How to Get the Most From Attending a Trade Show
TweetYou made the effort and attended the show. Now what do you do with all the information that you gathered? Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to … Continue reading
Posted in Trade Show Tips
Tagged best marketing, exhibit staff, extended warranty, information, marketing, pre show, purchase, Show, Trade, uncertain times
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