Category Archives: trade shows

Marketing Your Exhibit at a Trade Show

TweetEffective Trade Show Promotion  You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just … Continue reading

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Reel in Customers at a Trade Show by Selling Smarter

Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them. Continue reading

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When To Attend?

Attending your industry trade show–especially during this shaky economy-could be the best business move you will ever make. To keep going in business without losing your footing, you need to have complete, up-to-date information about what is happening in your marketplace. In addition, you need to make connections and meet with people face-to face to really determine what is going on in your industry. Continue reading

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Selling Smarts at the Trade Show

Your company has invested a great deal of time and money to exhibit in the trade show. Everyone must do their part and do their best to generate leads. Remember, the primary purpose for most companies when exhibiting in a trade show is to generate leads. Continue reading

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Attending a Trade Show

Exhibiting in an industry show is the best marketing vehicle for suppliers and service providers to physically obtain access to you and other potential and existing customers. It is an excellent opportunity to display their product or service and obtain exposure to the largest number of buyers at any single event. Continue reading

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